Brand is used along with MPNs or model numbers as a unique combination that can be used to uniquely identify the product in lieu of global identifiers.Įxample of the brand name on the product.Ī GTIN® (pronounced Gee-Tin) is the acronym for Global Trade Item Number® by GS1 US.
Use the MPN assigned by the manufacturer.īrand, like MPN, is assigned by either the manufacturer or the company which is private labeling the product.Submit any other relevant unique product identifiers, like brand.Guidelines for MPN values from Google Shopping This can usually be found near the UPC number on the box or label.Įxample of the MPN/model number on the product. They are a static identifier of a product which is universal to all distributors, wholesalers, resellers. MPN (pronounced Gee-Tin) or model numbers are assigned by the manufacturer. Manufacturer-defined identifiers Manufacturer part number (MPN) or model number Don’t reuse or recycle the same ID for different products.Use the same ID for the same product targeting different countries or different languages within the same country.Use a unique ID for each different product.Please note, Google calls seller SKU values the "ID". Guidelines for SKU values from Google Shopping SKUs (stock-keeping unit) also called Unique IDs are assigned by the merchant for internal identification of inventory and sales.Įxample of how parts of an SKU represent attributes about the product. Seller-defined identifiers Stock-Keeping Unit (SKU) It’s like giving your product a fingerprint.
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When you license a GS1 company prefix, you have the capability to create GTINs that identify your company as the brand owner of that product. Reputable retailers use GTINS to efficiently identify what your products are and who they belong to. Whether you’re going to sell your products online or in store, the majority of retailers require a UPC.
Many channels require or recommend various product IDs.